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Introduction   

Welcome to Privmerchs Solutions Private Limited, your go-to destination for men’s and women’s fashion. We respect your privacy and are committed to safeguarding your personal information. We value each of our customers and are dedicated to delivering a smooth and secure shopping experience. In this policy, "we," "us," and "our" refer to Privmerchs Solutions Private Limited, while "you" refers to the customers who make our brand truly special. This Privacy Policy explains how we collect, use, and protect your data when you interact with our website. By using our services, you agree to the terms outlined in this policy.    
 

Your trust is important to us, and we strive to be transparent about how we handle your personal information. Whether you’re browsing our collection, placing an order, or signing up for exclusive offers, we ensure that your data is handled with care and security.  

Information We Collect  

To provide a seamless shopping experience, we collect specific details from you when you use our website. This includes basic personal information such as your name, email address, phone number, shipping and billing addresses, and payment details. Additionally, we may collect non-personal information, such as browser type, device details, and browsing patterns, to enhance user experience.    
 

We collect this data when you register an account, place an order, subscribe to newsletters, or engage with our customer support. Your data helps us personalize your shopping experience and ensure smooth transactions.  

How We Use Your Information  

Your data allows us to process your orders efficiently, provide customer support, and improve your overall shopping experience. We use your contact details to send order confirmations, shipping updates, and promotional offers (only if you opt in). Additionally, analyzing user behavior helps us enhance our website’s performance and offer better product recommendations.    
 

We do not sell or rent your personal information. Any data shared with third parties is solely for operational purposes, such as payment processing and order fulfillment, ensuring that your experience remains secure and hassle-free.  

Data Protection & Security Measures   

We implement industry-standard security measures to protect your data from unauthorized access, loss, or misuse. Our website is encrypted using SSL technology, ensuring that your sensitive information, such as payment details, remains safe during transactions.    
 

We also limit access to personal data, ensuring that only authorized personnel handle your information. While we take all necessary precautions, we encourage users to maintain strong passwords and be cautious when sharing account credentials.  

Cookies & Tracking Technologies  

Cookies help us enhance your browsing experience by remembering your preferences and improving website functionality. These small text files allow us to track items in your cart, recognize returning visitors, and analyze site traffic to refine our services.    
 

You have the option to manage or disable cookies through your browser settings. However, doing so may affect certain features of our website, such as personalized product recommendations and a smooth checkout process.  

Governing Law  

This Privacy Policy and all related matters shall be governed by and construed in accordance with the laws of India. Any disputes arising from this policy or your use of Serenityshore shall be subject to the exclusive jurisdiction of the courts in India.    
 

By using our services, you agree to abide by the laws of India and resolve any disputes in the appropriate legal forum.  

Children’s Privacy  

At Serenityshore, we take the privacy of children seriously. Our services are not intended for children under the age of 18, and we do not knowingly collect personal information from children.    
 

If we become aware that we have inadvertently gathered data from a child under 13, we will take immediate steps to delete that information. If you believe that we may have collected personal data from a child under 13, please contact us at privmerchssolutionspvtltd@gmail.com, and we will take appropriate action.    
 

We encourage parents and guardians to supervise their children’s online activities to ensure they are not providing any personal information on websites or platforms without their knowledge or consent.  

Our Data Retention Policy  

At Serenityshore, we prioritize responsible handling of your personal information. We keep your data only for as long as needed and ensure it is securely deleted once it’s no longer required.    
 

How Long Do We Keep Your Data?    
 

To improve your shopping experience and comply with relevant regulations, we typically store the following information:    
 

  • Account details & order history  
  • Browsing activity & preferences  
  • Retention Period: 8-12 months    
     

This data helps us:    
 

  • Offer personalized product recommendations based on your interests  
  • Manage orders efficiently and provide top-notch customer support  
  • Stay compliant with legal and regulatory standards  

After this period, we take all necessary steps to either delete or anonymize your data, ensuring it’s no longer identifiable.    

Get in Touch  

If you have any questions or concerns regarding your privacy, data retention, or your rights, we’re here to help.    
 

Email us at: privmerchssolutionspvtltd@gmail.com   
 

Our team is always available to assist you and ensure that your personal information is protected, secure, and managed with transparency.